Capsule

Infinia's portable immersive room at three expos: an eleven-minute loop of brand and product content on every surface, and interactive floor pieces in between.

Marketing İstanbul and Marketing Türkiye are the country's two largest marketing events, and Capsule went to both, and to WIRED Türkiye — with a queue outside. What ran inside was a continuous loop — a Scania truck scene wrapping the walls, a forest with armour rolling through it, a violet city, walls of white particles, a brand timeline laid out in red brick — with the interactive floor pieces between the loops for whoever walked in.

Two jobs, then. The mapping of the room itself — seven projectors, one per wall and two for the floor, aligned so a wall and the floor meet without a seam — and the content that ran on it, much of it authored for one client and one surface and re-cut for a room and a schedule without reading as a crop. The room was interactive twice over: what played next was chosen from a tablet, and the floor between the loops was a particle field that reacted to whoever walked across it, read by the same Intel RealSense setup as Planet Earth. The recordings here were made in the room itself: a 360° camera left on the seat in the middle for the whole loop.

By: Özgür Kahraman — 3D & Immersive Artist
Client: Infinia
Year: 2025
Role: 3D Artist · Content & Projection Mapping
Tools: Unreal Engine 5
TouchDesigner
Intel RealSense
After Effects
HeavyM

On the floor

Three floors, one pod

Three metres by three, it packs down and travels: the same room arrives on a different floor each time, and the content is what changes.

Both clips here are recut from the events' own posts, down to the stretches inside the room: visitors walking in off the floor, the projection landing on them as they go. They play silent.

The loop

Eleven minutes, every surface

Recorded with a 360° camera on the seat in the middle and reframed as a slow turn through the room. Each clip is one scene of the loop from its fade-in — up to thirty seconds at the room's real pace, turning one degree a second — so what you see is the pace the room actually had.

Earth from orbit

The Scania scene

XP ZONE

Infinia introduction video

Roller coaster

The roller coaster, from the showreel

hepsiburada introduction video

Around the room

One moment, all the way round

The same recording as stills: each panorama is one full turn of the room at one moment of the loop — the floor and the projector rig kept, only the poles dropped. Their two ends meet, so they turn without end.

Panorama of the room: a forest with armoured vehicles on the walls, screens on the far wall — A forest, and armour on the far wall

Panorama of the room: a violet cyber city across every wall — The violet city

Panorama of the room: neon triangles over the city — Neon over the city

Panorama of the room: a wall of white particles — A wall of particles

Panorama of the room: white spheres drifting across every surface — Spheres across every surface

drag to turn around the room

The red-brick timeline

Panorama of the room: XP ZONE tiles repeating around the walls — XP ZONE

Setup

Seven projectors, one loop

Seven projectors — one for each wall, two overlapping on the floor — on one workstation, running an eleven-minute loop for a full expo day, with the floor pieces cut in live between rounds.

Projectors: 7
Control: A tablet
Surfaces: 5
Loop: 11 min