Marketing İstanbul & Marketing Türkiye — The Room on the Expo Floor

Marketing İstanbul and Marketing Türkiye are the country's two largest marketing events, and the room went to both. Seven projectors — one per wall and two for the floor — and a queue outside. What ran inside was a continuous loop — a Scania truck scene wrapping the walls, a forest with armour rolling through it, a violet city, walls of white particles, a brand timeline laid out in red brick — with the interactive floor pieces between the loops for whoever walked in.

Two jobs, then. The mapping of the room itself — seven projectors, one per wall and two for the floor, aligned so a wall and the floor meet without a seam — and the content that ran on it, much of it authored for one client and one surface and re-cut for a room and a schedule without reading as a crop. The room was interactive twice over: visitors chose which video or scene played next from their own phones, and the floor between the loops was a particle field that reacted to whoever walked across it. The recordings here are from the floor itself: a 360° camera left on the seat in the middle for the whole loop.